Remove Market share Remove Retail Remove Strategize Remove X-functional
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. billion in the U.S.,

Retail 123
article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Functioning as a source of business intelligence. Geolocation platforms (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff.

article thumbnail

PODCAST 144: How to Drive Productivity through Operational Excellence with Mark Levinson

Sales Hacker

Bazaarvoice right now is the leader in the industry, working with retailers and brands, and helping them to both build and obtain user-generated content to help them to better put information out there about their products. I’m part of our overall global revenue organization, and this encapsulates marketing, sales, and client success.

Product 59