Hubspot

AUGUST 22, 2016

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. As a marketer, you can cut through the noise by using images that more closely relate to your audience. but also end up looking generic.

Construction 53

Construction Technology Technology Campaign 53

Hubspot

FEBRUARY 13, 2014

Let''s just say it: Most stock art is awful. That''s especially true of stock art involving women. How about "Feminism, According to Stock Photography," which shows women in skirt suits climbing ladders (it''s a metaphor, geddit?) We wanted stuff that felt authentic and not cheesy. And now that this exists?

Conversion 74

Conversion 74

Hubspot

JUNE 11, 2020

Every marketing agency in America. What I can say is this: America is home to at least several thousand marketing agencies. Content Marketing. Below, I'll share our four key takeaways from the state of marketing agencies in America in 2020. Big agencies should take stock. As for a marketing agency?

Represent 89

Represent Technology Technology Promote 89

Hubspot

NOVEMBER 3, 2016

We critics happen to learn a thing or two about marketing, UX design, and conversion rate optimization (CRO) in the process, too. Lesson #2: Real photography is underappreciated. Stock photos of people should never be used to represent your customers or your employees. Lesson #4: Imagery and messaging need to align.

Conversion 76

Conversion UX Lead generation Education 76