How to Build a Strong A/B Testing Plan That Gets Results
ConversionXL
MAY 24, 2013
A/B testing produces concrete evidence of what actually works in your marketing. We want to know what is happening and why it’s happening. This is the answer to the question: “Why does your website exist?”. 3) Reduce z – Reduce our shopping cart abandonment rate. 1) Define your business objectives.
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