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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? Featured snippets.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Even with a team of writers, you couldn’t create enough high-quality content to yield big results. In fact, new product features are the most underrated driver of SEO growth for large sites. movies, songs, products, profiles, etc.). Simply describe interactions your target audience has with your product. Hidden gems.

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What is an SEO product manager?

Search Engine Land

Sherif Mansour, a product manager at Atlassian, one of the foremost tools used by agile teams, explains. “A In this way, product management is a highly integrated, cross-functional role in an organization. You see, while an SEO manager is not an integral part of the agile process, by design, an SEO product manager is.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success. That means less red tape, faster decisions, and a speedy approval process.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

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