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North Star goals for category leaders: Customer lifetime value model

Martech

While this may already be a goal of all teams, it is easy to compromise to get some net new customers simply “in the door” to hit a sales quota or marketing target. When customers who are not good fits for your products and services are no longer prioritized, you can focus more on high-quality potential lifetime customers.

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Best of Aug. 19th - 22nd : Taking The Leap, Defining the Startup Process And Surveying The Landscape

Sell Or Die

In case you missed it, click the links below to listen to the full episodes If you’re sick of hearing “NO” at the end of sales calls, tired of worrying about your competitors, and ready to become known as your sales team’s QUOTA CRUSHER… THEN THIS 3-PART LIVE VIRTUAL SEMINAR SERIES IS THE GAME-CHANGING EVENT YOU’VE BEEN DREAMING ABOUT.

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A SaaS Fairy Tale….

Partners in Excellence

They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base. But quotas were also skyrocketing, so the percent of people achieving their goals plummeted. Entrepreneurs saw opportunities to develop new software solutions and create companies.