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Dan Heath, coauthor of SWITCH and MADE TO STICK Key takeaways Start small with a minimumviableproduct (MVP): Build a basic version of your product to test your idea. Get feedback early and improve it based on what users need.
That’s why innovative carriers are opting to build a dream team – the best of the best in specific areas, such as the customer relationshipmanagement system, billing, and charging. Work in short sprints on smaller projects toward a minimumviableproduct (MVP). This requires an agile delivery approach.
And that starts with a customer relationshipmanagement (CRM) tool. A CRM helps you keep track of leads and manage customer relationships. You can also create a minimumviableproduct (MVP) and test it with a small group of potential customers to gather feedback and make necessary adjustments.
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