article thumbnail

The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. According to Accenture , 87% of online shoppers will abandon their carts if checkout is complex, and 55% will abandon the retailer completely. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow.

article thumbnail

What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Ecommerce is all the online activity involved in the buying and selling of products and services. When you go to your favorite online retailer to buy a new pair of shoes, you’re engaging in ecommerce. Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. There are 2.6 What is ecommerce?

B2C 59