Niche Technical Sales Up-sell 
SaaStr
JANUARY 8, 2022
Get them to ideally sell you first by video, at least to share some passion for the product. Or at least, get them to respond in writing about how they’d sell your product. Remember, the good ones you’ll have to sell back … ’cause there are so, so, so many start-ups that are neither Hot nor Obviously Cool.
SaaStr
OCTOBER 30, 2021
We came up with a list of 30 companies that I felt had potential, and I wrote targeted emails to each of the founders. I sent cold emails and LinkedIn messages and ended up with nine interviews. However, when you are selling and trying to find a product-market fit, you need to be laser-focused on one market.
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