our-ideals-typically-outstrip-our-performance 
Partners in Excellence
AUGUST 7, 2022
We have the capability and capacity to contribute to our customers, organizations, peers, and our own growth in new and powerful ways. “…I eventually learned these things… and rather instilled in me a sense of how much work we have yet to do to bring our values (ideals) more consistently into practice.
Hubspot
MARCH 15, 2022
Buyer personas are essentially archetypes of your ideal prospects that guide your sales and marketing efforts — hypothetical mockups that cover the demographic and psychographic qualities of the buyers you're targeting. MRR informs key responsibilities like tracking rep performance, forecasting, and budgeting.
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