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The B2B case for retention marketing: 7 key tactics

Martech

Sales professionals are natural up-sellers and cross-sellers within their accounts. However, the sales team’s efficiency can be significantly enhanced through marketing strategies powered by database marketing. Examples of successful applications of continuous selling models in B2B include: After-sales support services.

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Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

After setting up and creating a brand identity for the accounting firm comes a list of possible practices and marketing techniques for lead generation. EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

sales techniques within business. After 17 years as a respected high-level Senior Sales Executive in. corporate sales Amy founded Sales and Presence working with sales teams to drive revenue through how we communicate.” ” What is one a-ha moment you’ve had in your sales career? Amy Reczek.

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