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36 Account-Based Marketing Stats to Know in 2020

Hubspot

The most common metric marketers use to track ABM is revenue won. Two other metrics marketers most commonly track to measure ABM efforts are the number of pipelines created and account engagement. Only 28% of salespeople said marketing was their best source of leads ( HubSpot ). Forrester ).

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

By analyzing factors such as age, location, and preferences, marketers can create a shared framework of goals and strategies, aligning on buyer personas and establishing shared goals and objectives.