Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 105

B2B X-functional Pitch Click Through Rate 105

The 5% Institute

JUNE 18, 2020

Many Sales Professionals and Sales Consultants make the mistake of thinking that by talking in acronyms or technical language, that their potential clients will think they’re smart, and will trust them. Rapport is the art of building commonality; and a must needed ingredient to close sales. They May Come Up With Their Own Meaning.

Technical Sales 98

Technical Sales Technique X-functional Consult 98

Sales Hacker

MARCH 2, 2020

Pitching and Closing. Pitch Anything. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Simplified.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. Those kinds of pieces don’t often come from PR people sending out pitches. They come from a lot of relationship building.

Pipeline 50

Pipeline B2B Sales Pitch 50

SaaStr

JULY 8, 2020

I think whether it’s doing portfolio triage or learning to take pitches over Zoom or whatever people are doing, it’s hard as human beings. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. ” And she was like, “Trust me.

Pitch 65

Pitch Start-ups Up-sell Technology 65

ConversionXL

JULY 6, 2021

Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. In the example above, they can dive right into the product that’s being pitched, or click to learn more in a short video. Spotlight or dynamic ads. Message ads.

CTR 129

CTR X-functional Campaign Price 129