How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. It’s far harder to limit the impact of false expertise on one-time strategic decisions. Ways to focus strategic decisions on real expertise. Experience. “My Expedience. “If
Let's personalize your content