Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right
Sales Hacker
APRIL 30, 2018
Once perfect alignment has been reached, prospects and customers become more emotionally invested in a brand (company, sales team, product). Thus, win rates, repeat business, referrals, sales cycles, and customer success improve significantly. Sales enablement should be a consistent component of the sales interview process.
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