ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box. It also means leveraging data and intent to optimize your advertising better.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Capterra Sales & Marketing Software

OCTOBER 22, 2021

The post How To Equip Your Marketing Team for Digital Transformation appeared first on Capterra. It’s not just about technology; it’s about people and processes as well as data, analytics, and strategy. Digital marketing is changing more than just the way your customers interact with your brand—it’s changing how you market too.

Technology 94

Technology Technology Cold Call Campaign 94

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Below, we list 12 ways you can use social data to improve your marketing. This list will help you master these resources and use them to keep your strategy afloat.

Networking 75

Networking Campaign Follow-up Lead generation 75

Hubspot

AUGUST 21, 2023

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

OCTOBER 4, 2021

We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. However, it’s not without challenges. Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Cience

JANUARY 6, 2020

Your buying experience would be ten times easier. You could avoid costing your company significant expenses and wasting time on less important tasks. Even though the buyer’s journey rarely lacks resources, research doesn’t guarantee the understanding of how a process is actually implemented in practice.

Lead generation 89

Lead generation B2B Appointment Networking 89