Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

B2B 123

B2B Government Technology Technology 123

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Tracking the time users take to derive value offers insights into initial user experience effectiveness. Contract renewal dates. This week’s newsletter is sponsored by Demandbase.

GTM 93

GTM Intrinsic Customers Contract 93

SaaStr

JANUARY 28, 2020

Jason Lemkin | CEO and Founder @ SaaStr, Inc. Aaron Ross | CEO @ Predictable Revenue. Anthony : CEO relationship with the CMO. Maria : This is something that every CMO thinks about, and I think every CEO thinks about. Maria : This is something that every CMO thinks about, and I think every CEO thinks about.

Growth 84

Growth Promote Engineering Up-sell 84