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In this chapter from “MarTech’s agile marketing for teams” e-book you will learn how you and your team can push back on requests that aren’t in alignment, allowing the most valuable work to get completed while building trust with your stakeholders. Read next: Why collaboration and teamwork are essential in agile marketing.
It may also help to show how teams that aren’t interrupted can focus on doing the most important work and that they earn greater stakeholder trust by becoming more predictable and delivering a set amount of work each sprint. This shift in power takes a high level of trust from managers to team members, which isn’t always easy.
Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Teamwork is now key to blend all the skills and disciplines to make this work. No longer can they engage as Lone Rangers.
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