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The New World Of Co-Opetition

Partners in Excellence

I don’t know when I first encountered the word “co-opetition,” but is seems to be an appropriate word for managing relationships in today’s complex business world. ” We can choose to embrace, “co-opetion.” We have relationships with colleagues. It was a 3 hour meeting.

Meeting 86
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What’s new and what’s working, in B2B channel partner marketing

Martech

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. The most popular is the Distributor Development Fund, which helps the distributors recruit, activate and grow net new resellers.

B2B 112
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How Do We Win?

Partners in Excellence

The New World Of Co-Opetition. Participating in deal reviews, I often ask the question, “How do we win?” ” The answers are always similar: “We have to show how our product/technology/solution is better than the competition.” ” “We have to sweeten the deal in some way.”

Price 91