understanding-the-sales-force 2016 tech-buyer-explains-why-he-has-no-use-for-salespeople-must-read 
Sales Hacker
OCTOBER 7, 2021
Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. The expectation is that we can “do it all.”
The Lost Book of Sales
JULY 12, 2021
It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. A war analogy.
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