How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Thorndike first demonstrated the Halo Effect in the military by showing the high correlation among soldiers’ ratings for physique, intelligence, leadership, and character. In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills.
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