March, 2025

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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Because the market is moving too fast for traditional enterprise sales cycles.

Growth 109
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The hard truth about what AI will do to GTM

Martech

Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now.

GTM 118
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Where Is The Customer?

Partners in Excellence

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. The “customer” is reduced to a number–net new logos, retention/renewal, number of strategic accounts, major accounts, SMB. What do we have to change in our GTM to do this?

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 76
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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Processing.

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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. It ensures go-to-market (GTM) teams work toward shared company goals with efficient processes and reliable data.

Growth 52
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Top 10 Unexpected Learnings from Scaling Wiz From $0 to The First $100M ARR with founding CRO Colin Jones and Sam Blond

SaaStr

Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv. Rather than seeing this as a liability, Wiz leveraged it as a strategic advantage — even in its sales team.

GTM 74