How to Grow Your App Startup Organically with App Store Optimization (ASO)
ConversionXL
SEPTEMBER 3, 2021
The average app install cost per Facebook Ad in 2020 was $3.50. To keep CAC low, leverage earned media, build influencer partnerships, prioritize your UX, measure post-install events to reengage users, and consistently optimize on-metadata and off-metadata app store factors (more on this in the next section). .
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