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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category. followers) X (Twitter): @julietrandall (2.5K

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

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Why marketing operations leaders have become modernizers

Martech

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Harry Stebbings: Welcome to the very first SaaStr podcast of 2020. Where you can also suggest future guests for the show, but to our first guest of 2020, and I’m thrilled to welcome Bob Moore. I’m very excited to welcome the first guest of 2020, Bob Moore, co-founder and CEO at Crossbeam.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

The year 2020 was the most successful in the history of eCommerce. ECommerce revenue for 2020 exceeded $4.13 Even companies that hadn’t had a website until 2020, suddenly went online. The pandemic has boosted it on several fronts at once. Why has ECommerce Become so Popular? trillion worldwide, according to 99Firms statistics.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

The average app install cost per Facebook Ad in 2020 was $3.50. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. And releasing new features and versions are table stakes in the world of technology, so don’t fall behind.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies. Literally, our plan for the year was to grow or plan for 2020 would be to grow more than 3X, which is great. X and it’s not [inaudible 00:20:29].