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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category. followers) X (Twitter): @julietrandall (2.5K

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

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Why marketing operations leaders have become modernizers

Martech

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. But no matter how much technology we put in place, at its core selling is a human-to-human activity.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Is digital transformation a technology challenge or a behavioral challenge? * Harry Stebbings: Can I dive in and ask, in terms of kind of the connection of that strategy, how do you create that connection cross-functionally across the company? What were John’s biggest takeaways from running Domo’s annual event virtually?

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Harry Stebbings: Welcome to the very first SaaStr podcast of 2020. Where you can also suggest future guests for the show, but to our first guest of 2020, and I’m thrilled to welcome Bob Moore. I’m very excited to welcome the first guest of 2020, Bob Moore, co-founder and CEO at Crossbeam.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

The year 2020 was the most successful in the history of eCommerce. ECommerce revenue for 2020 exceeded $4.13 Even companies that hadn’t had a website until 2020, suddenly went online. The pandemic has boosted it on several fronts at once. Why has ECommerce Become so Popular? trillion worldwide, according to 99Firms statistics.

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