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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Image source.

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6 SEO considerations for a successful international expansion

Search Engine Land

Source: GWI - Global Survey conducted in Q3 2021. The correct paid media channels for launching in a new market. Establishing a country-specific link strategy for each market is a must. Depending on your brand's niche, you might be limited to a few tactics. . Content for promotion. International digital PR.

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Tracking 20 years of search

Search Engine Land

Figure 24 Browsers This was surprising to me based on how much Google is covered on this website and how lopsided Google’s market share is (62.85%), but hats off to Schwartz for the even coverage ( Figure 25 ). This is where we see the limitations of LLMs on niche topics.

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The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr CEO Jason Lemkin (Pod 581)

SaaStr

You’re a repeat founder, so I think almost any time through 2021, people would want to at least meet you. So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. I’m not aware in SaaS that Chile which is a niche market, it’s a small market, is some platform.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. Henry Schuck: [crosstalk 00:27:32] in 2021.