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This day in search marketing history: February 2

Search Engine Land

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. .

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This day in search marketing history: January 23

Search Engine Land

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Google Health Close To Launching? So Barry Schwartz made one.

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This day in search marketing history: March 1

Search Engine Land

Also on this day Google URL inspection tool bug leading to errors for some 2022: Google confirmed there was an “increase in errors when inspecting URLs” and was working on fixing the issue. TikTok videos can now be 10 minutes 2022: The maximum video length on TikTok increased to 10 minutes following months of testing.

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Has AI changed SEO for better or worse?

Search Engine Land

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Customers value their experience with a business very highly. One of the most significant issues is the potential loss of control over search rankings and referral traffic.

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How to optimize your content strategy for Google SERP features

Search Engine Land

As of December 2022, E-A-T expanded to accommodate an additional “E” for experience. Try to specialize in topics you or your team can write from a place of real-world experience. Google has introduced the world to Bard, its conversational AI product launched to compete with ChatGPT.

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Advanced image SEO: A secret manual

Search Engine Land

In 2006, Google Labs famously launched its Image Labeler program, a means of crowd-sourcing identification of images by having people submit keywords to describe images that Google showed them. They also hired one of Tesseract's primary inventors, Ray Smith, who developed the technology originally at Hewlett-Packard.