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8 Lessons Learned from a Complete Website Overhaul

Heinz Marketing

Lessons Learned from Launching Our New Site 1. Prioritize experience and expertise, referencing social proof when you can. Ask trusted sources for referrals and view testimonials. Learn and Optimize The launch of your website is not a finish line. Recently, we embarked on our own journey of revamping our website.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Users can refer 12 friends and get Trello Gold free for a year.

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This day in search marketing history: January 23

Search Engine Land

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Google Health Close To Launching? So Barry Schwartz made one.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform.

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This day in search marketing history: February 2

Search Engine Land

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Viacom Tells Google’s YouTube To Remove Videos 2007: YouTube agreed to remove 100,000 video clips.

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Has AI changed SEO for better or worse?

Search Engine Land

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Customers value their experience with a business very highly. One of the most significant issues is the potential loss of control over search rankings and referral traffic.

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When your business doesn’t need SEO

Search Engine Land

So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. You need to reach your potential customers by other means, such as referrals, social media, or email marketing.

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