Remove A/B testing Remove Launch Remove Referrals Remove User Experience
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Users can refer 12 friends and get Trello Gold free for a year.

Growth 113
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. The company has no brokers and provides a user experience driven by artificial intelligence.

Customers 118
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Growth 102
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The Beginner’s Guide to Google Optimize

ConversionXL

It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. Redirect Tests.

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

At launch, marketing is based on customer behavior related to the problem your product solves. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Test your UVP using: A/B testing. Pay-per-click advertising.

Growth 102
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? That’s an experiment. Experiment Plan. Embed live videos. Make multiple versions of one ad.

Growth 100