Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 129

Retail X-functional Launch Non-Profits 129

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The models listed above were removed from both the Analytics user interface and Admin API. Let’s get to it! Time decay.

E-commerce 130

E-commerce Launch Campaign Retail 130

Hubspot

DECEMBER 23, 2022

Our team gathered 19 of the best sales prospecting tools on the market in 2023. For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Prospect monitoring functionality. For more advanced functionality, paid plans start at $39 per user per month.

Prospecting 76

Prospecting X-functional CRM Contact 76

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. billion in 2023. Ad types affect the overall cost and effectiveness of your LinkedIn campaigns. Given that LinkedIn ads tend to be pricier, you need to ensure that you choose the right ad format to match your campaign goals.

CTR 129

CTR X-functional Campaign Price 129