Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

Customers 64

Customers GTM Account management Government 64

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 97

Customers GTM Growth Clients 97

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Take the engaged persona and accounts and convert them further with these events.

GTM 103

GTM Growth B2C Territory 103

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more about Google Chrome’s 3 AI features here.

GTM 92

GTM Niche CRM Account management 92

Sales Hacker

DECEMBER 8, 2023

It forces messaging, ideal customer persona, and go-to-market planning to advance earlier, providing more timing and feedback to nail it. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch. For example, updates on more customers using the product.

Launch 103

Launch Product GTM Technology 103

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

GTM 99

GTM Growth Start-ups Clients 99