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Campaign management software: What can it do for you?

Martech

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

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The rise of the position-less marketer by Optimove

Search Engine Land

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management?

Sports 90
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The rise of the position-less marketer by Optimove

Martech

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management?

Sports 78
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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already.