Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 141

Customers Retail GTM Trust 141

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

Launch 105

Launch Product GTM Education 105

SaaStr

DECEMBER 5, 2023

With that comes business value assessments, where you put some numbers to the pitch in terms of ROI and the value it can bring your prospect. Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM. Let’s look at Miro as an example. The lesson learned?

GTM 74

GTM Cross-sell Government Legal 74