Remove 2025 Remove Lead generation Remove Sales Support
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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

One of the classic original SaaStr posts was on the Top 10+ Questions to Ask a VP of Sales Candidate. All the questions still hold today, but I wanted to update them for 2025. It’s a different world today, AI-fueled, often distributed and hybrid, and with inflation both in titles (CRO or VP Sales) and compensation expectations.

Quota 73
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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

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Digital Sales Rooms: The Future of Sales

Highspot

How DSR Aligns With the Buyer Journey A digital sales room aligns with the sales cycle by supporting and enhancing each stage of the sales process, from initial lead generation to closing deals and even post-sale relationship management.