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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

Gerber is a classic business book that challenges the common misconception you carry about entrepreneurship. Gerber argues that most small businesses fail because entrepreneurs focus too much on the technical work they love, neglecting the systems and processes necessary for growth. Be a Trailblazer 4. Explore Pro Suite.

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AI adoption in CX is rising, but implementation challenges remain

Martech

CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Source: The 2025 CX Landscape Report As always, one major challenge is data.

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Why we care about RevOps: A marketer’s guide

Martech

RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profit margin on sales. Insights allow for a consistent feedback loop regarding the above-mentioned strategies and processes.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Customer acquisition is the process of finding best-fit customers and persuading them to buy from your ecommerce business in a measurable and repeatable way. It followed up post-conversion to ensure buyers were happy, improving the overall customer experience to generate repeat business and brand advocacy.

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What is Guided Selling & How Does it Work? 5 Best Software Tools

Hubspot

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? Clickpoint. Make it fast.