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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category.

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8 Revenue Enablement Strategies That Get Results

Highspot

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. This lets you customize your sales approach for each customer segment.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. That’s where data management and harmonization come in.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

Customer intimacy, the marketing strategy that helps you make powerful connections with your customers, is not new. What is customer intimacy, and why is it relevant now? What is customer intimacy, and why is it relevant now? Get started +100 points Module Einstein GPT: Quick Look What is customer intimacy?