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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Only 40% of Americans are willing to trust AI, according to a survey by KPMG Australia and the University of Queensland. That puts the US in seventh place in that category.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

By 2026, Gen Z will comprise the largest share of the U.S. If we can solve and fill that gap, it’s a win and you’ll build a relationship.” Questions are the foundation of intimacy and trust,” said Sumner. Just don’t take away the choice of sharing, as that can damage the relationship.” consumer population.