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Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationshipbuilding. Five years ago, support teams worried AI would eliminate jobs. Our AI agents are enhancing jobs, not replacing them.”
At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. Irrelevant automated emails and generic follow-ups can destroy deals faster than no automation at all. This doesn’t eliminate the need for human sellersit elevates the bar.
Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. AEs Want to Sell, Not Admin—AI Will Handle the Rest The Hard Data : Average AE spends only 28% of their time actually selling. Follow-up email response rates are 60% lower when AEs write them vs. marketing-crafted sequences.
For companies with high volumes of leads, the transformation is most noticeablecustomers get immediate, accurate responses rather than waiting for human follow-up that may take days. Unlike cadenced emails that feel robotic, the AI remembers every past conversation and can follow up intelligently on specific issues discussed.
The unconventional term has been around for three decades: Harvard Business Review wrote about it in 1993, Forbes caught up with it 10 years later, and today, we’re still talking about it. The tumult of the last few years has also upped the need for customer intimacy. By 2026, Gen Z will comprise the largest share of the U.S.
” That single interaction encapsulates what might be the most significant shift in SaaS sales since the move from inside to digital-first selling. Doesn’t lie or make stuff up to close deals. The “people person” sales profile that relies on smooth talking and relationshipbuilding?
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