Remove 2026 Remove Relationship building Remove Up-sell
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationship building. Five years ago, support teams worried AI would eliminate jobs. Our AI agents are enhancing jobs, not replacing them.”

Territory 106
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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. Irrelevant automated emails and generic follow-ups can destroy deals faster than no automation at all. This doesn’t eliminate the need for human sellersit elevates the bar.

GTM 92
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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. AEs Want to Sell, Not Admin—AI Will Handle the Rest The Hard Data : Average AE spends only 28% of their time actually selling. Follow-up email response rates are 60% lower when AEs write them vs. marketing-crafted sequences.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

For companies with high volumes of leads, the transformation is most noticeablecustomers get immediate, accurate responses rather than waiting for human follow-up that may take days. Unlike cadenced emails that feel robotic, the AI remembers every past conversation and can follow up intelligently on specific issues discussed.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

The unconventional term has been around for three decades: Harvard Business Review wrote about it in 1993, Forbes caught up with it 10 years later, and today, we’re still talking about it. The tumult of the last few years has also upped the need for customer intimacy. By 2026, Gen Z will comprise the largest share of the U.S.

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In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

SaaStr

” That single interaction encapsulates what might be the most significant shift in SaaS sales since the move from inside to digital-first selling. Doesn’t lie or make stuff up to close deals. The “people person” sales profile that relies on smooth talking and relationship building?