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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Leveling Up PLG to Accelerate SMB Customers, Including More Attention to Onboarding I love seeing this, it can seem hard to invest heavily in small customers, but if you don’t especially invest in onboarding, that’s a big shame. Predicting $1 Billion in ARR in 2026 The power of > 100% NRR. Wow what a run!

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). billion in ad dollars in 2022, making up 90.2% How does programmatic advertising work?

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

If the CEO doesn't seem at least a little bit intense, Join a different start-up. Try this exercise as CEO: * Create brand new email account * Fire up Incognito. Sign up for your app from scratch, slowly * Click on support * Try full onboarding * Read wiki * Try each feature anew * Use it on Android. . That's not great.

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Everything You Need to Know About Mobile Commerce

Salesforce

M-commerce transactions make up 60% of global ecommerce sales. •At Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

million small businesses , which constitutes up to 99.9% Selling to small and medium businesses is different from B2C deals, where people are ready to make a purchase without extra persuading. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. In the U.S.

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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. You’re not alone. Many teams face challenges that keep them from hitting their targets.

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026. Maintaining an up-to-date Google My Business profile is essential for building trust with potential customers, providing them with the necessary information about your home care agency.