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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care. ” But. Not guaranteed.

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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

GTM 105
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We End the Year at All-Time Lows for SaaS Growth. A Buying Signal — Or The End of an Era?

SaaStr

I’m betting that’s not 2024-2026. But the trend of slowing growth in 2023 wasn’t just a thing — it was an All Time Low. We’ve always bounced off the lows. But at some point, perhaps, Cloud spend will be so saturated, it just has to slow. Still, the trend line does make you worry a smidge.

Growth 118
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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Predicting $1 Billion in ARR in 2026 The power of > 100% NRR. Freshworks clearly sees $1B in ARR bu 2026. Just a year later, they are at +10%. That’s radically more efficient. #8. You can pretty reliably predict revenue over the coming years. That’s just math, really. And a ton of really hard work ? Wow what a run!

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Growth 143
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TikTok set to trial ad-free subscription for $4.99

Search Engine Land

That number is expected to quadruple by 2026. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. TikTok generates most of its profits from ad revenue – which came to $9.4 billion in 2022.

Campaign 102
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Google Says Cloud Will Triple Again in Next 5 Years

SaaStr

Google Cloud itself is predicting the Cloud will triple by 2026 or so , and reach $760B in spend in 2025, up from $290B in 2020 (note, I’m extrapolating a year or so from this chart and prediction, which itself is from IDC data): While Google is focused in particular on Cloud infrastructure, it really doesn’t matter.

Product 131