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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

MARCH 17, 2023

Source: Demand Metric Enjoy complete control over your content If you hire an agency, the amount of content they create for you depends on a contract and an agreed-upon number of content pieces produced per month or week. By 2027, the majority of the workforce in the U.S. That’s why insourcing earns the advantage here.

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Contract Gambling Drivers/motivators Start-ups 86
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What Is B2B Sales: Strategies & Best Practices

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

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B2B B2C Manufacturing Government 59
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