Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Digital media should make up 74.6% Paid search represents 41.8% It is projected to rebound to 11.2%

Growth 110

Growth Retail Networking Represent 110

Search Engine Land

MAY 18, 2023

Paid search represents 41.8% Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Digital media should make up 74.6% Search and retail media.

Retail 90

Retail Growth Networking Represent 90

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. For example, if your most engaged audience is already on Twitter, or your followers love your B2B content on LinkedIn, you could consider testing those platforms first since you might already have a great sense of what those audiences will engage with.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. They stretch from mid-level managers all the way up to the C-suite. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives.

B2B 59

B2B B2C Manufacturing Government 59