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What is ecommerce and which trends are shaping its future?

Martech

While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched). By 2027, Amazon alone will rake in more than $1 trillion in online sales. Platform vs. marketplace.

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15 ways to get smarter with your content and SEO

Search Engine Land

This is where content production is exploding to epic proportions making it harder for content to stand out, be discovered and convert. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9