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This day in search marketing history: February 14

Search Engine Land

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

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What Is Digital Consulting, and How Do You Start?

Hubspot

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Digital consulting is becoming a very in-demand service, and acquiring a wide skillset for this career can mean a six-figure salary.

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The Impact of AI on Sales Strategies and Performance

Highspot

Below are a few common AI-related usages explained: Conversational AI: Conversational AI powers chatbots and virtual assistants. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. will rely on AI to aid in their purchasing process.

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What is SEM – Search Engine Marketing?

Search Engine Land

To attract the right visitors to your website so they can purchase, sign up for a service, or find an answer they are looking for. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. Facebook launched in 2004. billion by 2028. Marketing has changed.

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10 Fast Tips to Winning More Consulting Clients

Hubspot

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. By teaming up with another consultant and working together to “bundle” your services.

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