article thumbnail

B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy. The three “I’s” are critical to success and growth. What do they mean to sales and marketing? Marketing automation to close in on $4.7B globally by 2028. So what is driving this growth? 50 Powerful Sales Questions.

B2B 115
article thumbnail

Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Read on to find out what that all means. What does that do?

B2B 106