Remove 2028 Remove Growth Remove Price Remove Promote
article thumbnail

Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 112
article thumbnail

Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. When executed properly, they are a win-win: Customers benefit from discounts or other perks on items they’d most likely be buying anyway, while retailers enjoy customer retention, increased revenue and other avenues for growth.

Retail 93
article thumbnail

Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Increases cart size, betters customer service, offers promotions, and increases lifetime value. No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. What does that do?

B2B 113