Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. Which GTM sub-disciplines will disappear by 2028?
SaaStr
APRIL 13, 2025
Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. Top Posts You May Have Missed: #1. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. AI is The Accelerant. #3. Fake Multi-Product vs. Real Multi-Product #4. The Problem with Small But Mighty AI Start-Ups #5.
Sales Hacker
OCTOBER 2, 2024
This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies.
Expert insights. Personalized for you.
118 
Let's personalize your content