Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Trust 106

Trust Represent Legal Niche 106

Search Engine Land

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Dig deeper: Guide to PPC top-of-funnel reporting 2.

B2B 116

B2B Represent Campaign Strategize 116

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 100

B2B Represent Campaign Strategize 100

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign.

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B2B Gaming Education Technology 101

Lead Fuze

OCTOBER 11, 2023

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. million by 2030. Important Lesson: AI marketing automation is reshaping the business landscape by taking over routine tasks and enabling more strategic planning.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Martech

MAY 9, 2023

Exclusible : Using generative AI to speed up the development of XR projects Exclusible positions themselves as your “Web3 one-stop shop,” offering services such as: Building immersive spaces. Launching dedicated marketing campaigns to reach the Gen-Z audience. Creating digital collectibles and NFTs. Spatial.io

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Cross-sell Technology Technology Launch 84