Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Trust 116

Trust Represent Legal Niche 116

Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms.

B2B 106

B2B Objectives and Key Results Strategize CRM 106

Martech

APRIL 18, 2024

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. “We HSBC Bank aligning green operations with portfolio.

Transportation 105

Transportation Finance Strategize Promote 105

Search Engine Land

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Dig deeper: Guide to PPC top-of-funnel reporting 2.

B2B 119

B2B Represent Campaign Strategize 119

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 105

B2B Represent Campaign Strategize 105