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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

B2B 113
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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Trust 124
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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms.

B2B 107
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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. HSBC Bank aligning green operations with portfolio. The company Scope3’s name is a nod to this term.)

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

A strategic content approach helps build lasting connections with your audience. Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

B2B 119
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2024 B2B trends: 6 key areas for marketing success

Martech

A strategic content approach helps build lasting connections with your audience. Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

B2B 110