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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.

Trust 106
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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Potential buying committees need to understand extremely complex products and services fully.

B2B 101
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Revolutionizing Efficiency: Using AI in Project Management

Lead Fuze

It uses AI and natural language processing capabilities for automating routine management office work such as tracking progress or scheduling meetings – giving leaders more time to focus on strategic initiatives. By 2030, AI is expected to be responsible for the majority of project management tasks.